Celebrating the culture and literature of southern Portugal, Rota Literária do Algarve offers 16 unique self-guided itineraries, inviting visitors to explore the region while highlighting its literary heritage and cultural identity.
Each itinerary presents a narrative that blends literary texts and their authors, exploring the landscapes, history, traditions, and legends of each location.
Typography played a key role in shaping the identity, balancing tradition and elegance to reflect its literary nature.
Inspired by map markings, this segmented line consists of 16 small blocks, representing the complete set of itineraries.
Introducing a central element reinforces the idea of a user in motion, capturing the sense of exploration along the route.
With 16 color variations, each one is connected to a specific itinerary to reinforce its individual identity.
Each booklet draws inspiration from its route, exploring narratives of literature, history, local authors, and traditions.
The website further expands the brand's core concept, adapting its color palette for each itinerary.
As an extension of the brand, Rota Literária Saramago no Algarve marks José Saramago's centenary and celebrates his journey through Portugal.
